A sample month of marketing, done for you

Posts, reels and stories

Eight pieces, eight different jobs.

A reel to feature the flavor, a poster to fill a pop-up, a teaser to build buzz, a countdown to bring people back. Every piece posts automatically. Tap “Why this post?” on any card to see the thinking behind it.

ddaywellspritzReel

▶ 0:15

Sun, Nov 1. One can, a whole month of plans. Grapefruit Basil: dry rosé, ruby grapefruit and torn basil, 5% alc./vol. Sip sunny, sip responsibly.

✓ Ad rules

Feature one flavor, start the month strong

The job

Make one flavor the face of November, so every later post has a hero.

Why a reel

Short video reaches people who don’t follow you yet. Three quick lines keep it under 15 seconds.

Checked

Product described as the brand does
5% alc./vol. on screen
Responsible line

ddaywellspritzPoster

Saturday · Mission Bay

11·07

Free tastings by the water, 3 to 6 pm · 21+

Wed, Nov 4. Saturday, Mission Bay. The yellow truck parks by the water from 3 to 6 with free tastings of all four flavors (21+). Save a spot at the link in bio.

✓ Ad rules

Fill a pop-up

The job

Get sign-ups for Saturday, three days out.

Why a poster

Date, place and time readable in one glance, even as a thumbnail. People screenshot posters.

Checked

21+ on the image and caption
“Free tastings”, not “free drinks”
Same details as the website

ddaywellspritzStory

Mission BayHere until 6

Sat, Nov 7. We’re here. Mission Bay, by the water, until 6. Look for the yellow truck. 21+ with ID.

✓ Ad rules

Bring in the last-minute crowd

The job

Reach people nearby who saw the poster and forgot.

Why a story

Stories feel live and sit at the top of the app. The place is written into the image itself, so it posts automatically.

Checked

21+ with ID
No one shown drinking to excess

ddaywellspritzTeaser

The winter one.First taste Friday, North Park

Tue, Nov 10. Something new is coming. Friday at a North Park bottle shop: all four flavors on pour, plus a first taste of the winter one. Free, 21+. Spots are limited.

✓ Ad rules

Build buzz for a launch

The job

Fill the North Park night and get people curious about the new flavor.

Why a mystery

A hidden can invites guesses in the comments, and comments push the post to more people.

Checked

No flavor name or details until its label is approved
21+ and “limited spots” are true

ddaywellspritzCarousel

1/5

Lemon Elderflower ×3

Cucumber Mint ×3

Grapefruit Basil ×3

Blood Orange Hibiscus ×3

12 cans
$54Your mix. Two cases ship free.

Mon, Nov 16. Build your own box: any twelve cans, $54 a mixed case. Two cases ship free to the states we ship to. 5% alc./vol. An adult 21+ signs for delivery.

✓ Ad rules

Sell online

The job

Push mixed-case orders ahead of the holidays.

Why a carousel

Each swipe shows one flavor, and the last slide is the price. Swipes count as engagement, so carousels get shown more.

Checked

Free shipping only to states Daywell ships to
21+ signature on delivery
Price matches the shop

ddaywellspritzGraphic

ThanksgivingThe Thursday table

TurkeyLemon Elderflower

StuffingCucumber Mint

CranberryGrapefruit Basil

PieBlood Orange Hibiscus

Tue, Nov 17. Bringing something Thursday? A mixed case covers the whole table. 5% alc./vol. Order early for delivery before Thanksgiving. Sip sunny, sip responsibly.

✓ Ad rules9 days ahead

Give people a reason to buy now

The job

Turn a holiday into mixed-case orders, early enough to arrive in time.

Why a chart

It’s useful, so people save and share it. Saves tell Instagram to show it to more people.

Checked

Posted 9 days ahead, so delivery is realistic
No suggestion to drink more at the holiday

ddaywellspritzCountdown

Balboa lawn picnic

3days to go

Sun · Nov 22Free · 21+

Thu, Nov 19. Three days to the Balboa lawn picnic. Bring a blanket; we’ll bring the cans, the music and the shade. Free, 21+. Save a spot at the link in bio.

✓ Ad rules

Bring people back for Sunday

The job

Remind people who saw the first invite, while there’s still time to plan.

Why a countdown

A big number reads in a glance and makes the date feel close. It posts automatically, like every piece this month.

Checked

About the picnic, not about drinking
21+ on the image and the save-a-spot link

ddaywellspritzPhoto

Cold ones,
close by14 states and counting

Sandpiper MarketPalm Avenue Bottle Co.The Boardwalk Shack Cucumber Mint can

Fri, Nov 27. Cold ones, close by. Daywell is in grocery stores, bottle shops and beach bars in fourteen states. Pop your ZIP into the store finder at the link in bio.

✓ Ad rules

Send people to stores

The job

Help followers outside San Diego buy from a shop near them, which also helps Daywell’s retailers.

Why a map

Real shop names make it feel local and easy. It points straight to the store finder.

Checked

Only stores on Daywell’s store finder
“Fourteen states” matches the site

The month at a glance

November, planned around what Daywell sent us.

Three pop-ups, a featured flavor, a new flavor coming and a holiday. Every piece has a job: fill a pop-up, sell a mixed case, or send people to a store.

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Nov 1Reel: flavor of the month

2

Nov 3Newsletter

Nov 4Poster: Mission Bay

5

6

Nov 7Pop-up: Mission BayStory: we’re here

8

Nov 9Store finder update

Nov 10Teaser: the winter one

11

12

Nov 13Pop-up: North Park

14

15

Nov 16Carousel: build a case

Nov 17Graphic: Thursday table

18

Nov 19Countdown: Balboa

20

21

Nov 22Pop-up: Balboa lawn

23

24

25

Nov 26Thanksgiving: no posts

Nov 27Post: store finder map

28

29

Nov 30Monthly report

Instagram + FacebookNewsletterPop-up pushed to every channelSite and operations

No Google listing posts this month: Daywell has no storefront, so that time goes into store-finder updates. For a tasting room or taproom, weekly Google posts and review replies are part of the month.

One event, everywhere at once

Daywell tells us about a pop-up once. It shows up in four places.

The Mission Bay sunset sip, Saturday, November 7. Same details everywhere, posted the same day, so nobody shows up to the wrong spot.

Website · pop-ups page

07NovMission Bay sunset sipFree tastings from the Daywell truck by the water, 3 to 6 pm.

Added to the pop-up list with a “Save a spot” button.

Instagram

Poster, then a live storyPoster on Nov 4, “we’re here” story on the day.

Invite three days out, then a same-day reminder.

Facebook

Post, then a day-of reminderSat, Nov 7 · 3–6 pm · 21+

An invite post, then a reminder on the day.

Newsletter

Three pop-ups this monthMission Bay leads the November email.

Subscribers hear first, before social.

The newsletter

One email a month that gives people a reason to buy.

Written, designed and sent from Daywell’s own email tool. Short, useful and built around one clear ask.

What’s in it

The featured flavor, with its alcohol content
All three pop-up dates, with a link to save a spot
The mixed case and free shipping on two
Unsubscribe link and company details on every send

Three pop-ups and the sunset flavorDaywell Spritz · Tue, Nov 3, 9:00 am

Sunset season is here.

Flavor of the month

Blood Orange Hibiscus: sparkling red, blood orange and tart hibiscus. 5% alc./vol. It’s the one we pour when the light turns orange.

Come find the truck

Sat 7Mission Bay sunset sip, 3 to 6 pm by the water
Fri 13North Park bottle shop night, with a first taste of something new
Sun 22Balboa lawn picnic. Bring a blanket.

Save a spot (free, 21+)

Fill your own box

Any twelve cans for $54. Two cases ship free to the states we ship to.

Daywell Beverage Co., San Diego, California. Sip sunny, sip responsibly.
You’re getting this because you signed up at daywell. Unsubscribe any time.

Replies

Comments and messages answered in your voice.

Questions get answered from what you’ve told us. Complaints and anything we can’t answer come to you first, with a reply drafted for your ok. These are sample comments for our sample brand.

SSample comment · fan

“The Blood Orange Hibiscus is my new favorite.”

daywellspritzGlad it’s a hit. It’s the sunset one for a reason. Come say hi at the Balboa picnic on the 22nd.

QSample comment · question

“Do you ship to Texas?”

daywellspritzNot yet, sorry. We ship to California, Arizona, Colorado, Florida, Illinois, New York and Washington. The store finder shows shops near you as we add states.

CSample message · complaint · sent after your ok

“My case arrived with two dented cans.”

daywellspritzSorry about that. Send us your order number and we’ll replace those two cans this week.

Ad-rule check

We catch the posts that could get you in trouble.

Alcohol posts follow federal advertising rules, and the platforms remove posts that break their own. Every draft is checked before it goes anywhere. Here’s one we fixed.

First draft

Hydrate with Cucumber Mint, the guilt-free way to cool off after your run.

“Hydrate” and “guilt-free” suggest a health benefit, which alcohol ads can’t claim.
“After your run” ties drinking to exercise.
No alcohol content shown for the product.

What went out

Cucumber Mint: Pinot Grigio, crisp cucumber and garden mint, 5% alc./vol. Built for hot sand. Sip sunny, sip responsibly.

Product described the way the brand describes it.
Alcohol content included.
Responsible line added.

Two ways to run it

Approve every post, or let us run it hands-off.

Same plan, same price. Pick the one that fits how busy you are, and switch any time with one email.

Every draft comes to you first.

Good for your first months with us, or if you like to see everything.

Each post, email and reply arrives as a ready-to-go draft by email.
Reply “ok” and it’s scheduled. Reply “edit: …” and we fix it. “skip” and it’s dropped.
Nothing goes out without your yes. If we don’t hear back in 2 business days, we hold it.

Beverage Studio Partners to DaywellPost 2 of 8: Mission Bay poster · ready for your ok

11·07

Instagram + Facebook · Wed, Nov 4, 11:30 am

Saturday, Mission Bay. The yellow truck parks by the water from 3 to 6 with free tastings of all four flavors (21+). Save a spot at the link in bio.

✓ Ad rules✓ 21+ notedSource: your pop-up list

Reply ok, edit: … or skip.

Your part and ours

You send the news. We do everything else.

Your part takes about an hour a month. Ours is the other thirty.

YouWhat we need from you

Once, at the start

Access to Instagram, Facebook and your email tool
Your logo, photos and label art, plus anything about your story and voice
Where you ship and sell: states, shops, your shop or club links
Who approves, if you choose to approve each post

Every month, by the 20th

Events for next month: date, time, place, price and what to expect
New products, with their approved labels and release dates
Promotions and price changes
10 or more new photos or videos. Phone shots are fine.

As it happens

Changes the same day: sold out, cancelled, closed early, new hours
Replies within 2 business days, if you approve each post

UsWhat we handle

Every month

Plan the month around your events, products and holidays
Write, design and schedule every post, reel, story and the newsletter
Push each event to your site, Instagram, Facebook and email at once
Answer comments and messages in your voice
Check everything against alcohol ad rules before it goes out
Keep your website current with every change you send
Send a short report on what went out and what worked

Whenever you need it

One email and we update your site and channels

We can only promote what you tell us.

If an event, release or promotion isn’t sent to us, it won’t be posted. We never guess at dates, prices, awards or claims, because a wrong detail in an alcohol ad is your name on the line.

Monthly report

On the last day of the month, a short report.

What went out, what worked and what we need from you next. Five minutes to read.

8posts, reels and stories published

1newsletter sent

3pop-ups promoted on four channels each

1draft fixed by the ad-rule check

What worked

Reach, saves, clicks and opens, from Daywell’s own accounts
Which post sent the most people to the store finder
Which pop-up filled fastest

What we need from you for December

Photos from the North Park night
The winter flavor’s approved label and launch date
Any December pop-ups

In a real report, “what worked” has your actual numbers from your accounts. Daywell is a sample brand, so we haven’t invented any.

One month of marketing, done for you.

Eight pieces, eight different jobs.

Feature one flavor, start the month strong

Fill a pop-up

Bring in the last-minute crowd

Build buzz for a launch

Sell online

ThanksgivingThe Thursday table

Give people a reason to buy now

Bring people back for Sunday

Send people to stores

November, planned around what Daywell sent us.

Daywell tells us about a pop-up once. It shows up in four places.

Comments and messages answered in your voice.

We catch the posts that could get you in trouble.

First draft

What went out

Approve every post, or let us run it hands-off.

Every draft comes to you first.

We post on the plan. You get a weekly heads-up.

You send the news. We do everything else.

YouWhat we need from you

Once, at the start

Every month, by the 20th

As it happens

UsWhat we handle

Every month

Whenever you need it

On the last day of the month, a short report.

What worked

What we need from you for December

Want a month like this for your brand?